From the first conversation to your last evening in Italy, we design and manage every detail of your journey — so all you have to do is live it.
Begin Your Journey
Every journey crafted entirely around you
Hotels, dining, transport — all handled
Expert locals who bring Italy to life
On-ground support throughout your trip
Benedetta
Francesca
Maria
Marta
Martina
Vittoria
Travel by Luxe is a full-service luxury travel design studio specializing in Italy. We go far beyond tour guiding — curating every element of your journey from private transfers and five-star accommodations to exclusive access and unforgettable dining.
Our Italy-based team of travel designers works with a hand-picked network of guides, hoteliers, and restaurateurs to create seamless, deeply personal experiences that no guidebook or booking platform can match.
Founded in Rome in 2013 by Amy, a licensed guide who fell in love with Italy at 14 and never left. We didn't learn Italy from a guidebook — we live it every day. We know which trattoria the locals queue for, which hilltop village catches the perfect sunset, and which museum guard will open the roped-off room if you ask nicely.
A simple, personal process designed around you.
Tell us your travel dreams, dates, interests, and pace. Whether it's a week in Tuscany or a month-long grand tour — we listen first.
Your dedicated travel designer crafts a bespoke itinerary with hand-selected hotels, experiences, and a day-by-day plan tailored to you.
We fine-tune every detail until it's perfect. Swap a cooking class for a vineyard visit. Add an extra night in Positano. It's your journey.
Every reservation is confirmed, every transfer arranged. Our on-ground concierge is available 24/7, so you simply enjoy the experience.
We manage the full spectrum of luxury travel so nothing is left to chance.
Five-star hotels, boutique villas, and historic estates — each personally vetted and selected to match your style.
Executive Mercedes vehicles and professional drivers for seamless, comfortable travel between every destination.
Licensed, English-speaking local specialists who transform sightseeing into storytelling.
Reserved tables at acclaimed restaurants, private cooking classes, wine tastings, and truffle hunts with local producers.
After-hours Vatican visits, private palace tours, closed-door museum experiences, and behind-the-scenes cultural immersion.
A dedicated point of contact throughout your trip for last-minute changes, recommendations, and complete peace of mind.
These are just a taste of what's possible. Every itinerary is fully customizable — designed around your interests, pace, and travel style.
Every traveler is different. Tell us your style, and we'll design the perfect itinerary.
Candlelit dinners, private villas, sunset boat rides
Hiking the Dolomites, kayaking Capri, cycling Tuscany
Ancient ruins, Renaissance art, private museum tours
Milan fashion, Rome rooftops, Florence aperitivo culture
Vineyard tastings, truffle hunts, cooking with nonnas
Kid-friendly guides, gelato tours, interactive experiences
Amalfi cliffs, Sardinian coves, Sicilian seaside retreats
Thermal spas, five-star escapes, private yacht charters
Tell us about your dream trip. Our travel designers will craft a complimentary bespoke itinerary — with no obligation.
Your dream Italy trip is already taking shape. Our travel designers will review your preferences and reach out within 24 hours with a complimentary bespoke itinerary.
Need to reach us urgently or share something the form didn't cover? +1 (424) 766-5955
Need to reach us urgently or share something the form didn't cover? +1 (424) 766-5955
Everything you need to know before you begin planning your private Italy experience.
We recommend booking 4–6 months in advance, especially for peak season travel (April–June and September–October). This ensures the best availability for private guides, exclusive villa accommodations, and restaurant reservations at top establishments. For large group trips or special occasions — weddings, milestone birthdays, honeymoons — 8–12 months ahead is ideal. That said, we can often accommodate bookings made 6–8 weeks out, so don't hesitate to reach out even if your trip is soon.
Every itinerary is fully bespoke, but our service typically covers: a dedicated personal travel designer, all ground transportation (private driver, transfers), expert local guides for each destination, restaurant reservations at the finest establishments, skip-the-line access to museums and landmarks, accommodation booking (if requested), 24/7 concierge support throughout your trip, and a detailed day-by-day travel dossier. Optional add-ons include flights, travel insurance coordination, and exclusive experiences such as private winery visits, cooking classes, or yacht charters.
Absolutely — customization is the heart of what we do. Whether you're passionate about art history, regional cuisine, cycling through the countryside, or tracing your family's roots in a remote village, we build every day around your passions. There are no pre-packaged templates or fixed routes. Your itinerary is created from scratch after an in-depth consultation with your personal travel designer, and refined until it's exactly right for you.
We cover all of Italy — from the iconic (Rome, Florence, Venice, the Amalfi Coast, Tuscany, Sicily) to the wonderfully off-the-beaten-path (Puglia, the Dolomites, Sardinia, Umbria, Lake Como, the Cinque Terre). We also offer multi-country European extensions into France, Greece, Croatia, and beyond. Our team is based in Rome and has deep on-the-ground knowledge and local connections across the entire country.
With a group tour, you follow a fixed schedule with strangers and compromise on everything. With us, every detail is yours. You set the pace — sleep in, linger over lunch, change plans on a whim. Your private driver and guide are exclusively dedicated to your party. You dine where you want, visit what moves you, and skip what doesn't. The entire experience is as relaxed or as active as you prefer, with none of the crowding, rushing, or compromise that defines group travel.
Most of our clients are couples, families, or small groups of friends — typically 2 to 12 guests. We specialize in creating intimate, personal experiences where you're never lost in a crowd. For larger groups — multi-family trips, milestone celebrations, or incentive travel — we scale our services accordingly, coordinating multiple vehicles, guides, and exclusive venue bookings to ensure everyone feels just as well looked after.
Yes, we can manage the full journey. Our accommodation specialists will research and book hotels, boutique guesthouses, agriturismi, or private villa rentals — carefully matched to your style, budget, and itinerary flow. For international flights, we partner with trusted specialists and can coordinate arrangements end-to-end. If you prefer to manage flights and hotels yourself, we're happy to work around your existing bookings and focus purely on designing the on-the-ground experience.
We understand that plans can change. Our standard policy allows for free itinerary adjustments up until 30 days before departure. Cancellation terms vary depending on the suppliers involved (hotels, guides, experiences) and how close to the travel date. We'll outline the specific terms clearly in your proposal before any commitment is required. We also strongly recommend travel insurance, which we can help you arrange, to protect against unexpected circumstances.